Barb Adams, Ph.D.

Director of Research

Barb is an experienced researcher, writer and analytic integrator of information. Since receiving her Ph.D. in experimental social psychology from the University of Waterloo, Barb has specialized in group dynamics (e.g., trust and collaboration), decision-making under pressure, and organizational effectiveness. For more than 20 years, she has used evidence-based approaches to help businesses, social services, and defence and security agencies solve complex human problems.

Her love of the power of science to enact positive change drives her career and her contributions to the Dialectic mind-meld. Barb loves to gather rich insights from experts and users and has conducted research in both conventional and quite unconventional settings (e.g., in -20° weather, and on Leopard tanks).