Media Kit


About Dialectic

Dialectic solves complex people problems using scientific thinking.
Using a variety of scientific methods, we pinpoint an organization’s complex people problems, including hypothesis testing, literature reviews, and quantitative and qualitative analyses.

We then create people-centred solutions by prototyping, testing, and refining our interventions with the people for whom the solution is designed.

We do this because HR leaders and business executives need to:

Think about people problems scientifically.

Focusing on the person and applying scientific thinking (testing hypotheses) is the next step for HR and executive decision-makers looking to make more rigorous and informed decisions.

Unveil the real truth

Our unique methodology, I2E® (Illuminate to Elevate), uncovers the hidden causes of systemic people problems and reveals how to fix them.

Invest in change with confidence.

Change is hard. For everyone. Our scientific process provides evidence-based solutions designed to tackle even the hardest transformational projects.



About the Founder

Dr. Aaron Barth

Dr. Aaron Barth, president and founder of Dialectic, is ready to tell you everything that your organization is doing wrong when it comes to transforming behaviour.

An organizational culture truth teller, Aaron is an expert on using science to dig below the surface of even the most seemingly innocuous business cultures and reveal the barriers and enablers of healthy and productive work forces.

Why does he do it?

Because he is passionate about people – especially when they are given the tools to harness their potential to have a positive impact on organizational culture.

Why is he good at it?

He wields more than 10 years of experience pinpointing complex people problems and prototyping solutions for corporate and non-profit organizations in a variety of industries.

Aaron earned both his M.A. and Ph.D. in Philosophy from the University of Western Ontario.

Aaron has been training on the topics of critical thinking and unconscious bias for over 15 years for clients such as Ontario Power Generation, Osgoode Professional Development, Gowlings, and The Co-Operators. Dialectic has worked with a range of organizations, including Mazda Canada, Royal Canin, the Human Rights Campaign, CMHA, and others.

Book Aaron to speak at your next event!


Past Speaking Engagements

DisruptHR Toronto
DisruptHR Kitchener-Waterloo
Mazda Global HR Summit

Beat Your Bias and Build Better
Teams Workshop

Explode Conference
Schulich School of Business Digital Marketing Conference
Behavioural Insights in Canada Conference
Ontario Bar Association Annual Conference


Aaron Barth speaking on “Scientific HR: Test Your Intuitions. Build a Better Culture.” at DisruptHR Kitchener-Waterloo, April 11, 2019.

In the Media







Branding Assets

When possible always use combined mark and word mark. Only in special circumstances will the mark be displayed without the word mark. Displaying of the mark without word mark requires approval of Dialectic. High resolution logos are available to download below. 




Dialectic Primary Colours

Fog Grey
C0 M0 Y0 K20
R209 G211 B212

Dialectic Orange
R243 G112 B33
PMS 1505C

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