I2E Methodology

Illuminate to Elevate

Dialectic means “skilled conversation that generates insight.” The term encapsulates our research, design and development process, and inspires every product we create.


Discover
We begin by cultivating understanding and insight
Using social and behavioural science methods and insights, we make sure we understand you, your business, your challenges, your target audience and your goals.
Design
We apply our state-of-the-art design skills to create your custom solution
Through creative collaboration between our team and yours, we brainstorm ideas to express core messages and begin designing your products using cross-media arts.
Develop
We test, refine, and perfect
Our multi-talented, multimedia team develops design concepts. We refine and perfect them through audience-testing and your feedback throughout the development cycle.
Deploy
Each solution meets people where they are to deliver measurable results
Our science-based process produces deeper understanding and delivers testable products that can be measured and improved for continued performance elevation.
Delight
When you’re happy, we’re happy and our work is done. It’s just that simple.